Colour is an important factor when choosing a design element, whether it’s used on a logo design, web design as a whole, or even a simple ‘call to action’ button on a web site. Colour sends subliminal messages to people and the majority of us react the same to some colors. Graphic designers are aware of this and make the best possible use of colour to assist in creating actions.
Red
The colour red, when used in design decisions, is chosen to really grab your attention. Naturally, it is a sign of danger and only appears in nature as a danger signal, such as blood, fire and on many poisonous insects and plants. Naturally, therefore, it stands-out and has been used to great effect in many well-known logo designs.
Orange
Despite its close relationship to the colour red, orange is generally regarded as a happy, cheerful colour. Used in graphic design to portray enthusiasm. Therefore, it is an obvious colour choice for call to action buttons on web sites if urgency is necessary.
Blue
Blue is a colour that has been used in by many brand designers to associate their products with trust and security. Blue is a colour that we see every day in our natural environment – the sky – so most of us feel at ease with the colour despite the fact that it is also quite cool.
Green
Green’s association with nature and the environment means that it is an extremely calming colour. It is commonly used as an instantly recognisable colour for safety. When applied to a web design call to action button it can give the user the subconscious ‘go-ahead’ to make the next move.
