You may have heard of social networking in the form of Facebook and MySpace, but are you fully aware of how it can substantially increase your business prospects and provides a huge return on investment?
How can we help?
Social networks (in terms of the Internet) can be thought of as communities of like-minded people who are connected together through a common online interface. They share ideas and thoughts and can be instrumental to the success of your online business.
Iceberg Creative can help your business to tap-in to the various systems that your customers are already using. If you can build an interest and association with those customers you will be engineering an ‘online tribe’ of devoted followers. They won’t be your only potential customers, they’ll be advocates and salesmen of your offering by making recommendations to their friends.
Blogging
Blogs cover myriad topics, from political commentary to technical discussions to personal journals and even weather reports. The term blog also refers to a collection of such articles available from a given “blog site.” By creating and writing a blog, you will be able to increase the visibility of your web site through social media networks and offer your potential customers an avenue to exchange experiences.
Micro Blogging
A form of blogging involving very short messages (around 140 characters) that can inform people of instantaneous updates of content without creating full blogs. Twitter is perhaps the archetypal microblogging format and its popularity is growing at an ever increasing rate. Connect to your customers with news flashes or service updates, for example.
Podcast/Vidcast
These are a specialised form of blog post that point to a streaming media file instead of a web page. Podcasts (audio files) take their name from the Apple iPod. Vidcasts or Vlogs are the video equivalent of podcasts.
Business Networking Sites
A great example of ways to encourage other like-minded people to your web site is through business networking tools such as LinkedIn. When you join LinkedIn, you create a profile that summarises your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts, not to mention potential customers.
